I hated play dough until I bought Wild Child’s play dough for a birthday present for a friend and decided to try a couple for my kids for a snow day activity . And it’s changed my views on play dough — it smells really really good , the texture is soft and fun and it cleans up like a breeze !!! My kids love to play with it and now I love them playing wild child play dough too. Our family is never going back — wild child for life !!